Predictably Irrational, by Dan Ariely (2008)
If economics has never turned you on, you may want to try this book anyway. Ariely explores our human nature and why we do what we do, why we might purchase Item A instead of Item B, and how marketers can take advantage of our basic human nature.
Written in non-economic language, this book is a fun look at ourselves. It will certainly make readers more savvy in the marketplace and in all aspects of one's life.
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